What
is an e-Pro, and why should you use one? A short guide for the
Internet consumer Enter the e-PRO.
An e-PRO is a REALTOR® who has successfully completed the e-PRO
training program for real estate professionals. Endorsed by the
National Association of REALTORS®, the e-PRO course teaches
professionals the nuts and bolts of working with real estate on-line:
Web sites, e-mail, on-line tools, and most of all, what today's
consumer really wants.
What does all this mean to you? There are several benefits of working
with a certified Internet professional. An e-PRO Agent:
* Answers e-mail promptly and professionally.
* Respects your on-line privacy.
* Offers home listings and other Internet tools to help you find
or market a home.
More privacy
Are you reluctant to give out contact information through the Web
for fear of being pestered or spammed? e-PROs understand. They've
learned the Web isn't just a place to do business; you need information
from someone you can trust.
That's why e-PROs respect your privacy. They respond quickly to
your questions, but don't send you unwanted communication. And they
protect your personal information. Less hassle
Tired of struggling to find information? e-PROs are more likely
to have access to the latest Internet utilities, making your life
easier. These tools may include:
* On-line home tours
* Instant access to comprehensive neighborhood data
* Extensive property listings
* Immediate e-mail notification of just-listed homes meeting your
criteria
* Referral networks and on-line forums, where e-PROs can quickly
find information
—even potential buyers—from other e-PROs
* Newsletters on current real estate conditions in your area
* Electronic faxes sent to you by e-mail
* Advanced software, PDA's, and laptops to find you answers on the
spot
The result: you get more information, more easily. With electronic
files, you have less paperwork to deal with. And since your agent
uses e-mail, you can even eliminate phone tag. The e-PRO streamlines
your entire transaction, from showing to closing. Less
expense
An e-PRO's access to advanced technology can save you considerable
expense. You have more tools to find or market your home, so you're
likely to get a better price. With on-line home tours, you reduce
in-person showings——and the costs involved. And by using
e-mail, you save money on long-distance calls and fax charges.
Relocating? An e-PRO is ideal for you. With the tools to do your
research electronically, you can make a decision on a home the first
day you're in town——or without traveling at all. You
and your family save on travel costs. And after you've decided to
buy, monitoring the sale by e-mail saves you even more.
Should you use an e-PRO? Yes——especially if you're an
Internet user. In this fast-paced age, technology has become a necessity.
An e-PRO is someone who has recognized and responded to the needs
of the new consumer. If you choose an e-PRO, it's a safe bet you'll
get the kind of service you want——and need.
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ASSOCIATION OF REALTORS®.
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